Keith Boswell delivers tailored digital strategy, marketing innovation, and leadership solutions as a Fractional CMO/CDO. Empower your business to scale smarter. Specializing in AI, performance marketing, and organizational growth for startups and mid-sized companies.
On Wednesday, August 21st, MSU Innovations is hosting a workshop with me about how startups can incorporate AI into their operations, products, and services.
I’ll give a quick lay of the current and ever-evolving AI landscape. Then, we’ll spend most of the session looking at practical applications that can be used today.
Agenda
AI Landscape Overview (20 minutes)
Current state of AI technologies
Key AI concepts relevant to startups
Brief showcase of tools to be discussed (Claude, ChatGPT, Luma Dream Machine, Ideogram, Dall-E, Leonardo)
Practical Applications of AI for Startups (40 minutes)
Marketing Applications (10 minutes)
Content creation and curation
Image generation for marketing materials
Personalization and targeting
Hands-on: Creating a marketing blurb using ChatGPT
Sales Enhancement (10 minutes)
Lead scoring and qualification
Chatbots for customer interaction
Sales forecasting
Hands-on: Designing a simple sales chatbot prompt
Task Automation (10 minutes)
Email management and response
Data entry and processing
Scheduling and calendar management
Hands-on: Creating an email response template with Claude
Product and Service Improvement (10 minutes)
Customer feedback analysis
Predictive maintenance
Personalized recommendations
Hands-on: Analyzing customer feedback using AI
Prompting Techniques & Best Practices (15 minutes)
Effective prompt construction
Iterative prompting
Combining multiple AI tools for better results
Q&A & Discussion (15 minutes)
Addressing specific questions from participants
Discussing potential applications in attendees’ startups
Conclusion & Next Steps (5 minutes)
Recap of key takeaways
Introduction to post-workshop resources
Encouragement for continued exploration and application
