Leadership you can Trust
Fractional CDO & CMO, Strategic & Innovative Partner
Tackling the toughest problems & delivering.
As a digital marketing and innovation leader for enterprises and startups, I’ve stepped into significant challenges and built a reputation for knocking them down.
Over the last four years, I’ve worked on enterprise AI and Innovation projects across two organizations, producing over $100M in new revenue between them.
my services
Fractional CDO & CMO Leadership
For companies still growing into their digital and marketing groups.This includes building strategic plans and team building as a leader. It’s also consulting services like strategy and planning for AI Adoption, Performance Marketing, Content Marketing & Customer Engagement
AI Adoption
& Leadership
Develop corporate Guidelines and understand GenAI for Marketing, Operations, Learning, Healthcare, Retail, Behavior, & Motivation.
Performance Marketing
Performance marketing for growth through Google, FB, programmatic, streaming platforms, and owned media.
Content Marketing
Content marketing and demonstrating expertise is vital in the attention economy.
Consumer Engagement
Consumer engagement keeps evolving in social media, reviews, search, reputation management and LLMs.
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Insights & Resources
Weekly articles about technology, change, marketing, innovation, things I’ve learned, and more.
Strategic Pivot: How Halting Sales to Draft an AI Policy Changed My Game
March 13, 2024
AI and its principle concepts have been around throughout my career. I never thought I would wrestle with the “Theoretical AI” directly, tussling through a …
Artificial Intelligence
“Adopting AI Responsibly: Crafting Guidelines for a Better Future”
March 5, 2024
by Keith Boswell, Chief Digital Officer As a technologist and entrepreneur for the past 28 years, I’m wired to keep up. I committed early on …
Consulting
Navigating Pressure: Budgets, Politics, and Results in Today’s Competitive Environment
February 21, 2024
As last Friday came to a close, I shared a poll with my network to identify the biggest stressors as we all headed into our …
Artificial Intelligence
The Human Race & Crawl to A.I.
February 9, 2024
It’s become common for people to ask me with a grin, “Are you ready to be replaced by your AI overlords?”. I just laugh, not …
Consulting
Why hire a Fractional Executive?
February 1, 2024
One of the things that struck me when I worked for agencies was the desire to hang on to business no matter what. The more …
Consulting
Test Yourself – Self Diagnostics & Optimization for the Solopreneur
February 1, 2018
One thing you have to make time for working for yourself is testing your assumptions and your business thesis quickly while still getting paid. The …
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Case Studies
I guide businesses through honing their messaging, establishing a compelling brand identity, and achieving thought leadership to dominate their space.
marie
softy
cela
omi
Worked with or for:
Client feedback
don’t just take my word for it
“I’ve worked with Keith on numerous projects and multiple start-ups over the course of 15 years. Keith is by far one the most imaginative thinkers and disciplined executioners I know.
Whenever I embark on the next innovation, Keith is the first person I call for insight, expertise, and the art of the possible.
In the same day,
Keith can brainstorm with me and my engineers and and then pitch a big idea to a prospect. Keith has perseverance, creativity, a vision for the future, and how to create it.
And, he is beyond fun to work with. I always look forward to when I can work with Keith again.”
Noel McMichaelVP Digital Products, Liveramp
“I highly recommend Keith and will work with him again, given the opportunity. It has been such a pleasure (not to mention prosperous) working with Keith.
He is one of those rare individuals that can grasp the business challenge, marries that with his extensive mastery of all the technology solutions and pulls together a plan that resonates with both the business audiences and the technology experts – that provides results!”
Debbie CantuVP of Marketing, Institute on Aging