Why every Business Should Create Content and How

Here’s my philosophy on content creation. Also how to add value to demonstrate thought leadership in your space – B2B or B2C.

There are two ways you can create “content” to support a business. The first revolves around low-cost ways individuals can produce content for themselves and their company

Be a curator or…

If you’re keeping up on the news in your vertical via newsletters or reading, share them via your LinkedIn posts and Twitter updates. Don’t just post the link. Tell people why you’re sharing it specifically.

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Thoughts on Black Friday

Friday, I hit a local superstore while prepping for my daughters sleepover. All around the store were “Black Friday Only” deals, signed and shouted loudly in hopes of someone grabbing them feverishly.

Employees were all around, focused on tidying shelves and restocking. But they weren’t talking with people, answering questions or helping close the sale.

Everywhere I looked, there were customers browsing the deals. In their hands they held smartphones tightly, checking prices from the competition and finding other deals as they strolled.

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