Discover how startups and leaders are effectively leveraging AI to extend their teams and ideas, focusing on automation, industry-specific tools, and ethical considerations.
What’s the Problem? Influencer Marketing Questions
July 2, 2024 – by Keith Boswell Here’s the first video in my “What’s the Problem?” series, where I give you the advice I’d give a client. This week’s question concerns a new influencer program and why it’s showing mixed signals—traffic […]
Strategic Pivot: How Halting Sales to Draft an AI Policy Changed My Game
AI and its principle concepts have been around throughout my career. I never thought I would wrestle with the “Theoretical AI” directly, tussling through a time of rapid change and increasing personal clarity. I never expected to stop trying to […]
Navigating Pressure: Budgets, Politics, and Results in Today’s Competitive Environment
As last Friday came to a close, I shared a poll with my network to identify the biggest stressors as we all headed into our weekend: End of Friday Pressures:1) Shrinking Budgets2) Organizational Politics3) Producing Results & Maintaining Momentum4) Competition […]
Why hire a Fractional Executive?
One of the things that struck me when I worked for agencies was the desire to hang on to business no matter what. The more people were billable, all the better. Hours booked were tracked more diligently than customer satisfaction. […]
Test Yourself – Self Diagnostics & Optimization for the Solopreneur
One thing you have to make time for working for yourself is testing your assumptions and your business thesis quickly while still getting paid. The majority of my marketing channels are digital – my site, blog and social presence. Diving […]
When You Don’t Believe in Your Own Product
My Father-in-Law received a new weather station for Christmas. He was excited. It could track wind speed, indoor and outdoor humidity and more. He liked that it had an app because he could see weather stats at his house from […]
Thoughts on Black Friday
Friday, I hit a local superstore while prepping for my daughters sleepover. All around the store were “Black Friday Only” deals, signed and shouted loudly in hopes of someone grabbing them feverishly. Employees were all around, focused on tidying shelves […]
Is Social Media Part of Your Leadership Strategy?
Social media has moved well beyond the status update. Businesses everywhere have embraced Facebook, Twitter and Instagram to promote their goods and deepen their engagement with their customers. Even as the channels change and reach has been reduced for brands, […]