Perceptint Musings

This past year, it seems everything around me is going green. From the rise in organic foods at grocery stores to the explosion of green cleaning products and more energy efficient lighting, it seems consumer preference has shifted completely into the green camp. And marketers are certainly capitalizing on the idea like never before.

But what is harder to tell is if the dollars are chasing the hype? I know in my household, we are trying more and more to buy “green” products if they are available. We’re not exactly sure they’re going to help, but it makes us feel better trying to make a difference.

A recent episode of Oprah featured “freegans” - people who get all of their food and household goods from discarded items in dumpsters. It was amazing to see the sheer amount of waste of perfectly good products and food. Even though it produces an emotional first reaction of “that’s gross”, to see the people in action was actually quite inspiring.

What’s your experience or feedback on the movement to go green? Are you making a conscious decision to buy green products or are you sticking to your 20th century ways?