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	<title>Perceptint Musings</title>
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	<link>http://perceptint.com/musings</link>
	<description>digital marketing advocacy and strategy - conversations, insights, opinions and advice for marketers</description>
	<pubDate>Thu, 17 Jul 2008 15:54:29 +0000</pubDate>
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		<title>Naming your business - pickles and jello</title>
		<link>http://perceptint.com/musings/2008/07/17/naming-your-business-pickles-and-jello/</link>
		<comments>http://perceptint.com/musings/2008/07/17/naming-your-business-pickles-and-jello/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 15:54:29 +0000</pubDate>
		<dc:creator>Keith Boswell</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<guid isPermaLink="false">http://perceptint.com/musings/?p=33</guid>
		<description><![CDATA[The past month has been a merry go round of creative brain sparking in the search for a name for the new product I&#8217;m working with some associates on. I realized this morning, it&#8217;s like spearing pickles in a barrel of jello, trying your hardest to strike upon and retrieve the right one.
At the same time the left side of my brain is [...]]]></description>
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		<title>The risky road or why traveling by gut can work</title>
		<link>http://perceptint.com/musings/2008/06/05/the-risky-road-or-why-traveling-by-gut-can-work/</link>
		<comments>http://perceptint.com/musings/2008/06/05/the-risky-road-or-why-traveling-by-gut-can-work/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 13:42:02 +0000</pubDate>
		<dc:creator>Keith Boswell</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<guid isPermaLink="false">http://perceptint.com/musings/?p=32</guid>
		<description><![CDATA[I&#8217;ve written previously about how my current work with a client has grown and I was looking to diversify my interests to spread my risk out. Having those feelers to the ground, sniffing for moments of opportunity, is a great feeling. I would highly recommend it to anyone feeling caught up or lost in their [...]]]></description>
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		<item>
		<title>Monkey Spam Please or Comment Marketing for the Weak</title>
		<link>http://perceptint.com/musings/2008/05/15/monkey-spam-please-or-comment-marketing-for-the-weak/</link>
		<comments>http://perceptint.com/musings/2008/05/15/monkey-spam-please-or-comment-marketing-for-the-weak/#comments</comments>
		<pubDate>Thu, 15 May 2008 14:54:24 +0000</pubDate>
		<dc:creator>Keith Boswell</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<guid isPermaLink="false">http://perceptint.com/musings/?p=31</guid>
		<description><![CDATA[So lately, I&#8217;ve fallen completely off the blog wagon. Partly due to being busy with other things and partly due to needing a little bit of a jump start.
I&#8217;m also trying to make sure that when I publish something to the blog I believe in it 100% and I think it has value to anyone [...]]]></description>
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		<title>Building a case for a digital risk center</title>
		<link>http://perceptint.com/musings/2008/04/24/building-a-case-for-a-digital-risk-center/</link>
		<comments>http://perceptint.com/musings/2008/04/24/building-a-case-for-a-digital-risk-center/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 20:02:44 +0000</pubDate>
		<dc:creator>Keith Boswell</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Emerging Channels]]></category>

		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Digital risk center]]></category>

		<guid isPermaLink="false">http://perceptint.com/musings/2008/04/24/building-a-case-for-a-digital-risk-center/</guid>
		<description><![CDATA[With the continuing growth of digital marketing technologies, many companies are faced with the challenge of dipping their toes into new channels they may not be fully prepared for. Given the complexities of new channels like mobile advertising and social media, to move from a pilot marketing program into an official marketing protocol is a [...]]]></description>
		<wfw:commentRss>http://perceptint.com/musings/2008/04/24/building-a-case-for-a-digital-risk-center/feed/</wfw:commentRss>
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		<item>
		<title>Does Earth Day feel greener this year?</title>
		<link>http://perceptint.com/musings/2008/04/22/does-earth-day-feel-greener-this-year/</link>
		<comments>http://perceptint.com/musings/2008/04/22/does-earth-day-feel-greener-this-year/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 20:05:26 +0000</pubDate>
		<dc:creator>Keith Boswell</dc:creator>
		
		<category><![CDATA[Emerging Channels]]></category>

		<category><![CDATA[Personal Story]]></category>

		<category><![CDATA[earth friendly]]></category>

		<category><![CDATA[Green marketing]]></category>

		<guid isPermaLink="false">http://perceptint.com/musings/2008/04/22/does-earth-day-feel-greener-this-year/</guid>
		<description><![CDATA[This past year, it seems everything around me is going green. From the rise in organic foods at grocery stores to the explosion of green cleaning products and more energy efficient lighting, it seems consumer preference has shifted completely into the green camp. And marketers are certainly capitalizing on the idea like never before.
But what is [...]]]></description>
		<wfw:commentRss>http://perceptint.com/musings/2008/04/22/does-earth-day-feel-greener-this-year/feed/</wfw:commentRss>
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		<item>
		<title>Bumping into team Bizarro</title>
		<link>http://perceptint.com/musings/2008/04/14/bumping-into-team-bizarro/</link>
		<comments>http://perceptint.com/musings/2008/04/14/bumping-into-team-bizarro/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 21:13:52 +0000</pubDate>
		<dc:creator>Keith Boswell</dc:creator>
		
		<category><![CDATA[Personal Story]]></category>

		<category><![CDATA[Trench Stories]]></category>

		<category><![CDATA[anti-matter]]></category>

		<category><![CDATA[Bizzaro team]]></category>

		<category><![CDATA[corporate duplication theory]]></category>

		<guid isPermaLink="false">http://perceptint.com/musings/2008/04/14/bumping-into-team-bizarro/</guid>
		<description><![CDATA[When you&#8217;re dealing with an organization with more than a hundred thousand employees, it&#8217;s very likely you could end up bumping into a negative zone version of yourself or your team on any given day. Discovering others within your organization with a similar charter, goal, time-line, project or scope can throttle into a Monday morning [...]]]></description>
		<wfw:commentRss>http://perceptint.com/musings/2008/04/14/bumping-into-team-bizarro/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Confessions of an entrepeneur - part deux</title>
		<link>http://perceptint.com/musings/2008/04/02/confessions-of-an-entrepeneur-part-deux/</link>
		<comments>http://perceptint.com/musings/2008/04/02/confessions-of-an-entrepeneur-part-deux/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 15:46:46 +0000</pubDate>
		<dc:creator>Keith Boswell</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Personal Story]]></category>

		<category><![CDATA[Digital Marketing Advocate]]></category>

		<category><![CDATA[Entrepeneur]]></category>

		<guid isPermaLink="false">http://perceptint.com/musings/2008/04/02/confessions-of-an-entrepeneur-part-deux/</guid>
		<description><![CDATA[When I took the dive this time, I swore my goal in starting this business was to keep myself smiling. My background in start-ups educated me to the level of work and dedication it will take to make Perceptint real and ongoing. What I was
striving for mentally was creating a job with a perfect blend [...]]]></description>
		<wfw:commentRss>http://perceptint.com/musings/2008/04/02/confessions-of-an-entrepeneur-part-deux/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Fear my 12th level Wizard</title>
		<link>http://perceptint.com/musings/2008/03/21/fear-my-12th-level-wizard/</link>
		<comments>http://perceptint.com/musings/2008/03/21/fear-my-12th-level-wizard/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 17:12:16 +0000</pubDate>
		<dc:creator>Keith Boswell</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Personal Story]]></category>

		<guid isPermaLink="false">http://perceptint.com/musings/2008/03/21/fear-my-12th-level-wizard/</guid>
		<description><![CDATA[Growing up I was an avid Dungeons and Dragons player. It was the one place where I could attempt to do anything my mind could come up with. Having an overactive imagination since seeing Star Wars at age five, D&#38;D gave me a freedom to explore any and all ideas freely. My wizards, knights, thieves and fighters [...]]]></description>
		<wfw:commentRss>http://perceptint.com/musings/2008/03/21/fear-my-12th-level-wizard/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Living Inside The Year of Agency Discontent</title>
		<link>http://perceptint.com/musings/2008/03/20/living-inside-the-year-of-agency-discontent/</link>
		<comments>http://perceptint.com/musings/2008/03/20/living-inside-the-year-of-agency-discontent/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 20:24:45 +0000</pubDate>
		<dc:creator>Keith Boswell</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Personal Story]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[Agency discontent]]></category>

		<guid isPermaLink="false">http://perceptint.com/musings/2008/03/20/living-inside-the-year-of-agency-discontent/</guid>
		<description><![CDATA[There was a great article published at iMedia Connection last week by Justin Berton called &#8220;How to survive the age of client discontent&#8220;. The article talks about 2007 being the year that a number of creative agencies lost some of their biggest clients because of the growing expectation on the agency to really impact their [...]]]></description>
		<wfw:commentRss>http://perceptint.com/musings/2008/03/20/living-inside-the-year-of-agency-discontent/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How do you keep up with it all?</title>
		<link>http://perceptint.com/musings/2008/03/18/how-do-you-keep-up-with-it-all/</link>
		<comments>http://perceptint.com/musings/2008/03/18/how-do-you-keep-up-with-it-all/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 14:47:34 +0000</pubDate>
		<dc:creator>Keith Boswell</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Emerging Channels]]></category>

		<guid isPermaLink="false">http://perceptint.com/musings/2008/03/18/how-do-you-keep-up-with-it-all/</guid>
		<description><![CDATA[Yesterday was one of those rare days where I felt completely overwhelmed by technology. I had been sick for most of last week and online very little. When I found myself at my computer yesterday morning, I had this numbing feeling that I couldn&#8217;t keep up.
For 13+ years I have read at least one hour a [...]]]></description>
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