Comments for Perceptint Musings

Comment on Confessions of an entrepeneur by Confessions of an entrepeneur — Internet Advertising Methods

Confessions of an entrepeneur — Internet Advertising Methods — Fri, 13 Jun 2008 14:27:50 +0000

[...] Ive been lucky enough to walk away from good jobs into better opportunities…. source: Confessions of an entrepeneur, Perceptint [...]

Comment on Building a case for a digital risk center by the marketing ladders

the marketing ladders — Tue, 13 May 2008 19:36:58 +0000

[...] [...]

Comment on Bumping into team Bizarro by Keith Boswell

Keith Boswell — Tue, 29 Apr 2008 14:34:20 +0000

Derrick,

Glad to hear that this one hits home. In an organization like Microsoft, or really any large corporation, it’s bound to happen. I keep running into it as well with my client and things do go well when we work together. So far I haven’t run into one that become a territorial issue, but I know it’ only a matter of time.

Thanks for the feedback.

Keith

Comment on Bumping into team Bizarro by Derrick Wheeler

Derrick Wheeler — Tue, 29 Apr 2008 07:52:35 +0000

Keith,

Great post!

This one hit home for me.

Altough I have not been in this exact situation yet, I have come across individuals and teams with charters that overlap with mine. You actually warned me about this a while back.

Mostly it’s been individuals that are responsible for one or several web properties, not at the enterprise level. So far when we’ve learned of eachothers existence it’s worked out great. We share knowledge, resources, learnings, etc. Your “Code of Conduct” is spot on.

Another great post.

–Derrick

Comment on Building a case for a digital risk center by Keith Boswell

Keith Boswell — Sat, 26 Apr 2008 14:15:00 +0000

Robert,

You’re absolutely right. My focus is usually in the digital arena, but this concept could be adopted as a marketing risk center. Every organization must embrace risk and new ideas to succeed in today’s increasingly complex world.

Thanks for the feedback and I’ll address your feedback directly in another post soon.

Comment on Building a case for a digital risk center by Robert Rosenthal

Robert Rosenthal — Sat, 26 Apr 2008 00:16:22 +0000

I love this idea, Keith - but I wonder if it should include ALL channels and ALL experiments within ‘em.

Comment on Fear my 12th level Wizard by Fred

Fred — Wed, 02 Apr 2008 12:47:37 +0000

I’ve seen a fair amount of “we need to do that now” in my web career. And it’s usually based on the “cool” factor, not the “end result” factor. So the objective becomes to do something because it appeals to the misguided exec, not do something for the benefit of the enterprise. And, of course, do it now - but don’t ask for resources at budget time to enable you to do these things. My favorite has always been “Well Google’s search is so much better, why can’t we do what they do?” Well, for one thing, they are a search company focused on that business with people, hardware and funding devoted to it, and we’re not. I don’t think Google would be real good at making electronic relays, but that never came up in conversation… I’ve said this hundreds of times: given enough time and money, we can do anything - but it helps to get at least one of them to make it work.

Comment on A brief aside about the online social movement by Keith Boswell

Keith Boswell — Tue, 01 Apr 2008 15:44:26 +0000

Hey Tiff, don’t worry, you weren’t the first Plaxo request I received. I seem to get invites and friend accepts in waves. It’s a very interesting phenomenon.

I’ve also read about something called OpenSocial, I think it’s a way to keep your profile the same across multiple social sites, but not everyone is using it. And you still have to notify people you’re in a new network.

And Facebook quizzes need to slow down with enabling mass spamming. I’ve done the same thing a few times not realizing I was sending an application to everyone because I clicked the wrong link to see my answers.

Comment on A brief aside about the online social movement by Tiff Doyle

Tiff Doyle — Mon, 31 Mar 2008 21:00:05 +0000

Wouldn’t it be nice if all these applications could be synched somehow so that you didn’t have to wonder if you had your co-worker on Facebook but not on Linked In, etc? BTW, sorry if I was the one that sent you the Plaxo invite. Similarly to Facebook Quizzes, if you’re not paying very close attention you wind up spamming all your contacts!

Comment on Living Inside The Year of Agency Discontent by Keith Boswell

Keith Boswell — Fri, 21 Mar 2008 15:15:45 +0000

Clients feel itchy because they think everything should be coming together for them because they hire outsiders. What they don’t realize is the outsiders are still trying to figure it out too.