Naming your business - pickles and jello
The past month has been a merry go round of creative brain sparking in the search for a name for the new product I’m working with some associates on. I realized this morning, it’s like spearing pickles in a barrel of jello, trying your hardest to strike upon and retrieve the right one.
At the same time the left side of my brain is trying to help capture that elusive pickle and figure out how to structure a new company, the right side of my brain is knee deep in organizational issues working with my direct client. The overlap has been great though lately because I feel more engaged to tackle both sides.
And in the midst of stepping outside this whirlwind to write a new post, a new name popped to mind that I really like. I need to send this one out before it’s gone. Back again today or tomorrow with more.
September 5th, 2008 at 8:02 pm
I believe Pickles Angelo (pronounced “and jello”) was the name of Michelangelo’s dog
Have you ever really tried to spear pickles in jello? What kind of party were you at for this one?
Sorry - you are right about naming a business. I’ve not had to do it personally but I now my father had a heck of a time finding something that was convincing, creative and legally available to boot.