http://perceptint.com/musings/2008/03/20/living-inside-the-year-of-agency-discontent/ digital marketing advocacy and strategy - conversations, insights, opinions and advice for marketers Sat, 04 Sep 2010 16:45:09 +0000 http://wordpress.org/?v=2.5.1 http://perceptint.com/musings/2008/03/20/living-inside-the-year-of-agency-discontent/#comment-26 Keith Boswell Fri, 21 Mar 2008 15:15:45 +0000 http://perceptint.com/musings/2008/03/20/living-inside-the-year-of-agency-discontent/#comment-26 Clients feel itchy because they think everything should be coming together for them because they hire outsiders. What they don't realize is the outsiders are still trying to figure it out too. Clients feel itchy because they think everything should be coming together for them because they hire outsiders. What they don’t realize is the outsiders are still trying to figure it out too.

]]> http://perceptint.com/musings/2008/03/20/living-inside-the-year-of-agency-discontent/#comment-25 Ropak9 Fri, 21 Mar 2008 14:55:49 +0000 http://perceptint.com/musings/2008/03/20/living-inside-the-year-of-agency-discontent/#comment-25 Ahhhh yes. This reminds of Walmart who seem to kick of the idea at the beginning of last year that it was time to boot the incumbant after 32 years and move on. Reasons for firing Berstein-Rein....need for more innovation and creative thinking to deal with reinvented competition from Target. Walmart then when out and hired Interpublic Group and fired them after only one month!!! This was a great moment for all of us in the agency world, as this was a great demonstration of the shortsightedness of clients who think they can just replace an agency and immediately exceed expectations. How could a new agency even come close to overcoming a predecessor with a 32 year relationship. Walmart's reasons for firing new agency after 30 days?...."the result of new information that we have obtained over the past few weeks." Glad the client did their homework. Typical. Of course, Wal-mart did fire their VP in charge of selecting new agency too. Her screw up. I don't even know what happened after they tossed Interpublic/Draft. Ahhhh yes. This reminds of Walmart who seem to kick of the idea at the beginning of last year that it was time to boot the incumbant after 32 years and move on. Reasons for firing Berstein-Rein….need for more innovation and creative thinking to deal with reinvented competition from Target. Walmart then when out and hired Interpublic Group and fired them after only one month!!! This was a great moment for all of us in the agency world, as this was a great demonstration of the shortsightedness of clients who think they can just replace an agency and immediately exceed expectations. How could a new agency even come close to overcoming a predecessor with a 32 year relationship. Walmart’s reasons for firing new agency after 30 days?….”the result of new information that we have obtained over the past few weeks.” Glad the client did their homework. Typical. Of course, Wal-mart did fire their VP in charge of selecting new agency too. Her screw up. I don’t even know what happened after they tossed Interpublic/Draft.

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