http://perceptint.com/musings/2008/03/13/flipping-the-agency-model-sitting-on-the-inside-looking-out/ digital marketing advocacy and strategy - conversations, insights, opinions and advice for marketers Sat, 04 Sep 2010 16:56:38 +0000 http://wordpress.org/?v=2.5.1 http://perceptint.com/musings/2008/03/13/flipping-the-agency-model-sitting-on-the-inside-looking-out/#comment-24 Ropak9 Thu, 13 Mar 2008 22:09:56 +0000 http://perceptint.com/musings/2008/03/13/flipping-the-agency-model-sitting-on-the-inside-looking-out/#comment-24 Tell the agency that if they see you as a threat, then you are. If they see you as an advocate, then you will be that. Do not be afraid to be this direct with a client's agency. If you let them play the passive-agressive game, you could lose. Agencies are used to having to deal with new truths, accept them and move on. Tell the agency that if they see you as a threat, then you are. If they see you as an advocate, then you will be that. Do not be afraid to be this direct with a client’s agency. If you let them play the passive-agressive game, you could lose. Agencies are used to having to deal with new truths, accept them and move on.

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