http://perceptint.com/musings/2008/02/05/creating-value-for-your-clients/ digital marketing advocacy and strategy - conversations, insights, opinions and advice for marketers Sat, 04 Sep 2010 17:20:59 +0000 http://wordpress.org/?v=2.5.1 http://perceptint.com/musings/2008/02/05/creating-value-for-your-clients/#comment-14 Fred Wed, 13 Feb 2008 16:27:59 +0000 http://perceptint.com/musings/?p=14#comment-14 Awesome advice - nothing is more frustrating for a customer than dealing with the "black and white contract" mentality. You get a whole lot of kudos and credit for being creative and "nimble" (I use that word a lot, eh?) in creating your customer service-oriented persona in a client's eye than you do in cranking out what the contract says. I experienced that as a customer of one of Keith's firms in the past and it kept me from thinking about switching vendors. Seven years later they are still the one to beat. Awesome advice - nothing is more frustrating for a customer than dealing with the “black and white contract” mentality. You get a whole lot of kudos and credit for being creative and “nimble” (I use that word a lot, eh?) in creating your customer service-oriented persona in a client’s eye than you do in cranking out what the contract says. I experienced that as a customer of one of Keith’s firms in the past and it kept me from thinking about switching vendors. Seven years later they are still the one to beat.

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