Do I need a rX for Perceptint?
Luckily, you don’t. But your company might.
It’s not a stomach acid inhibitor. It’s not going to cure your gout. And as far as I know today from my early clinical trials, it doesn’t have any negative, long-term side effects.
Besides being infectious.
Perceptint is more of a state of mind. It’s a growing understanding of what’s been going on for the past decade plus online. It’s knowledge gained from the trenches with the clients, with the builders, with the shakers and the quakers.
Moving through the continuum from website colors to conversions, with an ever expanding tool-set of techno-enabled touch points, it has no foreseeable end.
I started Perceptint to become the company I believe marketers need to help guide and challenge their thinking over the next decade plus. I’m an army of one at present, but my network rolls deep and I plan to call it in.
I want smart clients being advised by smart marketers who mutually understand the dynamic nature and required nimbleness to pull off successful, well-rounded marketing plans online. I want to help more agencies succeed.
Internet marketing is about engaging in the conversation that takes place in your markets online. Perceptint is about understanding and pushing the subtleties of that language, finding the critical mix of elements that tie it all together.
I hope you enjoy the ride, because it is definitely going to be one. I’m excited you’d come along with me and hope you’ll chime in along the way. Let’s build the connected world we want, and help each other through it. Because seriously, who else will?
If you or someone at your company wants to know more about Perceptint’s services, just leave a comment and I’ll get in touch.
© 2008 Keith Boswell
Tags: advocacy, Digital Marketing, Strategy